Apparently. Europe is more important than the US to Ubisoft, European developer. “First, our money - the pound or the euro - is very strong and because of that the turnover from those countries is heavier than they used to be.” Ubisoft CEO Yves Guillemot tells GamesIndustry.biz. In addition the the strength of the Euro, Ubisoft claims Europe has a 5 percent lead over the US. “So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 per cent. It’s become a very strong market for us.” Guillemot also attributes Europe’s success due to the new accessibility of games.
“I think there are lots of customers that want to play - because in Europe we love to play - the only problem we had was that the games were becoming more and more difficult to play. Now that there’s more accessibility, some accessories that are helping people to have fun, I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying.”
